Five years ago, the Bed-Stuy-based creative, Esther Faciane was working at Urban Outfitters in the heart of SoHo. Proudly adoring Milk’s iconic tattoo stamp during her shifts, she became accustomed to people coming up to her and asking if it was a real tattoo. Flattered and charmed, she would laughingly reply that it was just makeup. “People would be like, ‘Is that a real tattoo?’ And I’m like ‘No, it’s Milk Makeup and they sell it right there,’” she said as she pointed to the Milk Makeup kiosk at the fashion chain.

Back then, Faciane was hustling as a freelance photographer, just fresh out of college and working on impromptu shoots with her friends. She never thought she would work at the brand that sold the coveted makeup product and yet, fast forward a few years she’s not only working at the beauty brand but also, serving as the Lead Content Manager.